How to Add a Frequently Bought Together Discount Bundle to a WooCommerce Product Page (3 Plugins Compared)

WooCommerce has no native discount bundle. WPC, YITH, and Merchant Frequently Bought Together plugins compared on price, setup, and real limitations.

Sajil Memon

October 30, 2026

Short version: WooCommerce has no built-in way to suggest a discounted bundle on the product page. “Related products” and upsells show other items, but they don’t group them into one deal with a lower combined price. This post compares three real plugins that add a true frequently bought together bundle with a discount attached: WPC Frequently Bought Together, which is the most flexible for building complicated multi-item deals; YITH Frequently Bought Together, whose free tier handles simple manual pairing well but saves the discount for Premium; and Merchant, a 16-module WooCommerce toolkit where the bundle-discount module itself is Pro-only. If you just want a working discount bundle today without paying for anything, WPC is the one to install first.

What “frequently bought together” actually means here

Search “frequently bought together WooCommerce” and most results point to plugins that show a row of suggested products under the one a customer is viewing, the way Amazon does it. That solves discovery, not price. A genuine frequently bought together bundle does two things at once: it picks the products to suggest, and it drops the combined price when the customer adds the whole set to their cart. WPBeginner’s own guide to this feature, for example, recommends a free plugin for the suggestions and a separate popup tool for urgency, but neither one touches the price. That’s the gap this post covers: which plugins actually apply a discount to the bundle, not just display one next to another.

Plugin	Best for	Price	Last updated
WPC Frequently Bought Together	Complex multi-item deals with per-item discount rules	Free, Premium $29 (1 site) to $99 (unlimited sites), one-time	October 27, 2026
YITH Frequently Bought Together	Simple manual pairing on a tight budget	Free (no discount); Premium needed for the discount, around $79.99/year per third-party listings	October 5, 2026
Merchant	Stores already running Merchant for other modules	Free (16 modules, no FBT); Merchant Pro from $79/year for FBT	September 17, 2026

WPC Frequently Bought Together for WooCommerce

Price: Free on WordPress.org; Premium is a one-time purchase, $29 for 1 site, $59 for 5 sites, or $99 for unlimited sites, with lifetime updates and 1 year of premium support
Requires: WordPress 5.9+, PHP version not specified by the developer
Last updated: October 27, 2026

WPC Frequently Bought Together for WooCommerce is the only one of the three that applies a real discount in its free version. On the product edit screen it adds a dedicated “Bought Together” tab, and from there you pick additional products and set a new, discounted price for each one, either as a percentage off or a flat amount. The free version covers simple products; variable products and exact variations as additional items are a Premium-only addition, along with “Smart Rules” for configuring multiple bundles at once instead of setting each one up by hand.

Setup is genuinely quick: install the plugin, open any product you want to bundle, click the Bought Together tab, and add the products you want suggested alongside it with their new combined price. There’s no separate global settings screen to find first. The developer’s own documentation shows deals with mixed quantities and per-item discount percentages, like pairing a main product at 20% off with three add-ons priced at 90%, 80%, and 75% of their normal price, which is more granular control than either YITH or Merchant offers at any price.

The honest limitation is the free version’s restriction to simple products. If your bundle needs a specific color or size variation rather than “any variation of this product,” you’ll need the Premium tier, and the plugin’s “Add separately” option (to let one bundle item be added to the cart independently of the others) is also gated behind it in some configurations. It’s still the strongest free starting point of the three.

YITH Frequently Bought Together for WooCommerce

Price: Free (WordPress.org); Premium required for any discount, listed around $79.99/year by third-party reviewers (YITH’s own product page doesn’t show a static price)
Requires: WordPress 6.9+, PHP 8.0+
Last updated: October 5, 2026

YITH Frequently Bought Together for WooCommerce works the same way WPC does for suggestion-building: open a product’s edit screen, click the “Frequently Bought Together” tab YITH adds there, and manually select which other products should appear alongside it. There’s no cap on how many you add, and the section shows up on the product page automatically once you save. That part is identical in the free version and Premium.

What’s different is where the discount lives. YITH’s free tier lets you configure suggestions per product and customize the section’s title and Add to Cart button text and colors, but it does not apply a price reduction anywhere. The discount, whether fixed or percentage, is a Premium-only feature, alongside automatic suggestions pulled from tags or categories, a “Linked Products” view for managing the whole set at once, and letting customers pick a variation inside the suggestion box rather than just adding the default.

If your WooCommerce store already requires WordPress 6.9 and PHP 8.0 for other reasons, this is a reasonable pick, especially if you’re already in the YITH ecosystem for other plugins and comfortable paying for the discount feature specifically. If you want a working discount today without paying, this isn’t it. It’s a product suggestion plugin with a price tag attached to the one feature this post is actually about.

Merchant

Price: Free (16 modules, Frequently Bought Together not included); Merchant Pro from $79/year for 1 site (introductory price, renews at $99/year), up to $319/year for 100 sites
Requires: WordPress 6.4+, PHP 7.4+
Last updated: September 17, 2026

Merchant is a different kind of plugin from the other two: it’s a 40+ module WooCommerce toolkit, and the free version on WordPress.org bundles 16 of those modules, things like Quick View, Buy Now, Product Labels, and a cookie banner, so a store can replace several single-purpose plugins with one. Frequently Bought Together is not one of the free 16. The plugin’s own WordPress.org listing states plainly that Merchant Pro “adds Frequently Bought Together, Buy X Get Y (BOGO), Bulk Discounts, Free Gifts, and Advanced Reviews” on top of the free feature set.

Setup for the free modules is straightforward: install Merchant, go to the Merchant dashboard it adds, and toggle on whichever of the 16 modules you want active. The Frequently Bought Together module itself only appears once you’ve activated a Merchant Pro license, at which point it works similarly to the other two: pick products on the edit screen, set a bundle discount, done.

The honest limitation here isn’t the feature itself, it’s the framing. Merchant markets Frequently Bought Together on its free-plugin WordPress.org page, but a store owner installing Merchant specifically for that feature will hit a paywall immediately. Merchant only makes sense for this use case if you’re also planning to use several of its other modules, since $79 to $99 a year buys the whole toolkit, not just the one feature this post is comparing. If FBT is the only reason you’re here, WPC or YITH is the more direct route.

How to pick

If you want a working bundle discount today without paying anything, install WPC Frequently Bought Together. It’s the only free option of the three that actually drops the price.
If you need complex, multi-item deals with different discount percentages per item, or bundles that combine products from different categories, use WPC’s Premium tier; its Smart Rules and per-item pricing controls go further than either competitor.
If your store already runs on WordPress 6.9+ and PHP 8.0+, and you’re comfortable paying for the discount specifically, YITH Frequently Bought Together is a reasonable Premium purchase, particularly if you’re already using other YITH plugins.
If you’re already using (or planning to use) several of Merchant’s other modules, like Quick View, Buy Now, or Product Labels, upgrading to Merchant Pro gets you Frequently Bought Together bundled in with everything else rather than as a standalone cost.
If the bundle logic needs to be more specific than any of these three allow, for example a discount that only applies when a particular combination of categories is in the cart, that’s a case for a custom plugin development engagement rather than forcing a general-purpose plugin to do it.

Frequently Asked Questions

Does WooCommerce have a built-in frequently bought together feature?
No. WooCommerce ships with related products and upsells/cross-sells, which suggest other items based on categories, tags, or manual selection, but none of them bundle products into one deal with a reduced price.

Can I apply a frequently bought together discount for free?
Yes, with WPC Frequently Bought Together. Its free WordPress.org version lets you pick additional products on the product edit screen and set a new discounted price for the bundle, either a percentage or flat amount off. YITH’s and Merchant’s free tiers show product suggestions but don’t discount them.

Will a frequently bought together bundle work with variable products?
WPC’s free version covers simple products only; adding a specific variation (a particular size or color) as a bundle item requires its Premium tier. YITH’s Premium version also lets shoppers choose a variation inside the suggestion box.

Is Merchant worth installing just for Frequently Bought Together?
Only if you’re also planning to use several of its other modules. The feature itself is Pro-only, so paying for Merchant Pro for FBT alone costs the same as a dedicated plugin’s Premium tier while giving you a tool built around suggestion-and-discount only.

Do these plugins work with WooCommerce’s block-based checkout?
All three apply their bundles on the product page before checkout, so they work regardless of whether a store uses the classic or block-based checkout. None of them modify the checkout flow itself.

For other ways to shape what shows up near the Add to Cart button, see our comparisons of WooCommerce product compare plugins and recently viewed products plugins, or our guide to adding a free gift over a spending threshold, which covers a different kind of cart incentive. If your store’s bundling logic doesn’t fit a general-purpose plugin, our WooCommerce development team builds custom pricing rules directly.

Sources

Written by

Sajil Memon

Sajil Memon is a co-founder of ConicPlex and a Senior Full Stack Developer focused on backend work: Node.js, PHP, APIs, and the infrastructure decisions that determine whether a system holds up under real traffic. He’s spent years on the side of a project that doesn’t get demoed, the part that has to keep working after launch. He writes here about the technical tradeoffs in backend architecture, deployment, and data handling that only become obvious once something breaks in production.