WordPress Development -

PlexBlocks 3D Website & Custom WordPress Theme

PlexBlocks is a custom WordPress block theme built by ConicPlex, featuring interactive Gutenberg blocks, live plugin previews, and a scroll-driven 3D experience powered by Three.js and GSAP. Designed for flexibility and performance, the website delivers a fully editable Site Editor experience without relying on page builders.

Three.js + GSAP Animations

1 week

Block ThemeGSAPThree.jsWordPress

Live Link

Project Summary

PlexBlocks is a collection of free WordPress plugins developed by ConicPlex, including pricing tables, FAQs, opening hours, countdowns, and more. The brand needed a polished website that reflected the quality of its plugins while allowing the team to manage and update content independently.

ConicPlex designed and developed a fully custom WordPress block theme, giving the team control over layouts, colours, typography, spacing, templates, and reusable patterns directly through the WordPress Site Editor. The website combines interactive plugin previews, custom Gutenberg blocks, and scroll-driven 3D animations to create a distinctive experience. Through our WordPress Development expertise, we built a flexible website without relying on a page builder or jQuery.

The problem

PlexBlocks needed a website that could showcase its growing collection of free WordPress plugins while maintaining a consistent and polished brand experience. Each plugin required its own dedicated page where visitors could explore its features through working previews rather than relying only on static descriptions.

The website also needed to remain easy for the team to manage without depending on a developer for everyday content updates. A conventional page builder approach would not provide the level of flexibility and control required. The challenge was to build a fully editable WordPress experience with custom interactive elements, distinctive animations, and a structure that could support plugin pages, blog content, archives, and legal information.

What we built

ConicPlex developed PlexBlocks using a fully custom WordPress block theme, with the WordPress Site Editor at the centre of the content management experience. Theme settings, including layout, colours, typography, and spacing, are managed through theme.json, while templates, template parts, and patterns remain editable directly within WordPress.

We developed nine custom Gutenberg blocks to handle functionality beyond standard theme capabilities, including the 3D hero, interactive editor tour, live plugin previews, breadcrumbs, table of contents, and related posts.

The visual experience is driven by a Three.js 3D logo animation controlled by GSAP ScrollTrigger. As visitors scroll through the hero section, the logo breaks apart into individual blocks, which later fly back together in the closing section. A custom loader transitions into the live 3D scene, while smooth scrolling connects the experience.

Every plugin has its own dedicated page with an interactive preview, allowing visitors to test features such as switching billing options, using a countdown timer, and opening panels. The same theme also powers the blog, plugin archive, and legal pages, creating a consistent experience throughout the website.

Delivered

Everything shipped in this build

Complete custom WordPress block theme.
Fully editable website through the WordPress Site Editor.
Centralized theme configuration using theme.json.
Custom templates, template parts, and reusable block patterns.
Nine custom Gutenberg blocks.
Interactive 3D hero built with Three.js.
GSAP ScrollTrigger-powered logo animations.
Scroll-triggered logo explosion and reassembly effects.
Custom loader and smooth scrolling experience.
Interactive editor tour built using blocks.
Dedicated plugin pages with working live previews.
Interactive billing, countdown, and panel previews.
Custom breadcrumbs and table of contents.
Related posts functionality.
Blog, plugin archive, and legal page templates.
Phone-first responsive website layout.
Self-hosted fonts and inlined critical styles.
No page builder or jQuery dependency.

The result

Outcomes that mattered

Complete Content Control: The team can manage layouts, templates, patterns, colours, and typography directly through the WordPress Site Editor.
Distinctive Brand Experience: A scroll-driven 3D logo animation gives the website a memorable visual identity.
Interactive Plugin Discovery: Visitors can explore plugin functionality through working previews instead of relying only on static descriptions.
Reusable Website Architecture: A single custom block theme powers plugin pages, the blog, archives, and legal pages.
Reduced Development Dependency: The editable block theme allows the team to manage everyday website content without requiring a developer.
Performance-Focused Development: Self-hosted fonts and inlined critical styles help keep the website lightweight.
Strong Lighthouse Scores: Content pages achieved 100/100 across Performance, Accessibility, Best Practices, and SEO.
Responsive Experience: The website was designed with a phone-first layout to provide a consistent experience across devices.

PlexBlocks demonstrates how WordPress can go beyond traditional themes and page builders when the right architecture is in place. By combining a fully editable block theme with custom Gutenberg blocks, interactive previews, and scroll-driven 3D animations, ConicPlex created a website that is both visually distinctive and practical to manage. The result gives the PlexBlocks team a flexible platform to showcase its plugins, publish content, and grow the brand while maintaining control through the native WordPress Site Editor.

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